Make Creative Visuals With AI Without Any Design Experience

If you manage visual content such as product listings, ad creatives, presentations, or social posts, you know how quickly these tasks can accumulate, especially without design expertise or support.

This tutorial provides a straightforward framework for writing prompts that consistently generate sharp, professional visuals, with practical examples for various scenarios. The same approach applies whether you use a leading AI photo generator or consider other tools.

The Five Principles of Prompting

Before generating anything, it helps to think through five things:

1. Main subject
2. Position or action of the subject
3. Placement or location
4. Extra surrounding elements
5. Background and color tone

When generating visuals, always analyze your competitors: what types of visuals do they produce? You can write prompts using LLM models, especially ChatGPT, Gemini, and Claude, but make sure to follow the 5 principles of prompting to get better results.

Consistently applying these principles will help you generate more accurate and relevant responses. The better your prompts, the better the results.

Different Types of Visuals

Building a Character Visual

In a bright, modern office, a man wearing a tailored navy blazer stands with his arms crossed and in a confident posture. Nearby there is a desk with a laptop and a small plant, and the large windows admit natural light. The background features a softly blurred view of an office area in warm, realistic tones.

Designing a Product Visual

The wristwatch named Random is standing on a small display stand, tilted slightly so its face and strap can be seen. It is positioned on a clean white studio background, with a gentle reflection underneath it. Some soft shadows and faint studio light rays surround the watch. The background is plain white and has a cool, crisp appearance, giving the image the effect of a polished, professional product photograph.

Creating a Brand Visual

When putting together brand visuals, you should identify the principal subject or scene associated with your brand, its position, placement, the supporting elements, and a background that matches your brand’s color palette.

A bucket containing ice pieces has a colorful, sparkling water can standing upright in it, with small water droplets clearly dripping from the sides of the can. The scene is set outdoors, with a gently blurred mountain landscape in the background. The lighting and overall tones are cool and crisp, giving the scene a refreshing, premium-brand atmosphere.

Making a Corporate Visual

When creating corporate visuals, describe the main subject professionally, indicate its position, detail the setting, add relevant supporting information, and specify a business-appropriate background tone.

This is a candid and unposed moment rather than a carefully staged photograph, showing two colleagues in the middle of a conversation at a shared desk, one of them making a natural gesture as they explain something on a laptop screen. The scene takes place in a bright, modern office with large windows and natural light; a coffee cup and an open notebook are nearby. The background depicts a softly blurred open-plan office area in warm, realistic colors, conveying a relaxed, authentic atmosphere rather than appearing stiff and corporate.

Creating an Art

In a peaceful forest clearing, a fox with illustrations on it stands on a tree stump, surrounded by scattered autumn leaves and tall grass; in the background, the soft, warm evening light passes through the trees in orange and amber.

Using Reference Images for Better Consistency

Why It Matters

Reference images help maintain consistency for a product, character, or visual element across various content, even as scenes or contexts change. This ensures the main subject remains recognizable, which is essential when producing coordinated visuals.

Over time, this consistency saves time and effort. After establishing a product or character, you can reuse it across various visuals without recreating it each time. This streamlines the production of content that always feels unified and on-brand.

Abu Talha

Digital Marketer, SEO Enthusiast

Authored by Abu Talha, who founded Sembron.com and enjoys diving into the world of SEO, software, and AI technologies.